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Thursday, July 13, 2006

Planning For Competitive Threats

Any respectable five year plan needs to take a hard look at both the known competitive threats and the possible threats which are not yet obvious. You should start with your main competition. Analyze their current strategies and estimate the impact on revenues in year one. Try to anticipate the outcome and develop a strategic plan for counter-attack.

Porter's five competitive forces is an excellent tool for analyzing competitive forces.

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